Advertising

Business services are countless. In fact, there are more than thousands of several forms of business services being provided in different forms and shapes by a number of both organized and unorganized business sectors in the present world. Advertising is also a most popular form of business service which has now emerged as most profitable and evergreen business service as compared with rest of the other business services being provided by the business firms and corporation in the existing world. There are two basic forms of advertising: ATL (above the line advertising) and BTL (below the line advertising). Both of these advertising forms are widely utilized by business companies and nongovernmental organizations to lever ge their organizational publicity and promotional activities. No one can really avoid the importance and significance of business services like advertising in the modern world. Advertising remains so vital and essential for overall business success of all business organizations, corporations and companies. No business or commercial venture can survive without relying on business services like advertising. Especially in this modern world, advertising through various medium of mass media has become a distinctive field for the business world. In actual fact, advertising is beneficial in its each and every form.